Hawaii Dietetic Association Strategic Plan:  2007 through 2012 (revised January 2011).

VISION
Optimizing the health and wellbeing of the people in Hawai`i through food and nutrition.

MISSION
Hawaii Dietetic Association (HDA) members are leaders on the forefront of the food and nutrition movement in Hawai`i.

VALUES
Customer Focus–Identify and meet the needs of people in Hawai`i with respect to food and nutrition.

Integrity–Act ethically with accountability and commitment to excellence and life-long learning.

Innovation–Use strategic and creative thinking, seeing change as opportunity for growth.

Social Responsibility–Celebrate and support the various cultures and groups of people in Hawai`i, with particular consideration for inclusivity.

GOAL 1:
Build an aligned, engaged, and diverse membership.

STRATEGY 1:  Provide at least four events for members to be involved in both social and CEU events.
§ Responsible:  Public Relations and Council on Professional Issues (CPI) Committee.
§ Resources Needed:  Money, time, and volunteers.
§ Target Completion Date:  May 2009 and annually thereafter.

STRATEGY 2:  Increase membership voting by 10% by providing incentives for members to vote.
§ Responsible:  BOD, Nominating Committee, and HDA Webmaster.
§ Resources Needed:  HDA Listserv, website, and money.
§ Target Completion Date:  May 2008 and annually thereafter.

STRATEGY 3:  Increase student membership by 5% per year by providing at least two outreach activities.
§ Responsible:  Public Relations, UH Student Representative(s), Nominating Committee, and CPI Committee.
§ Resources Needed:  Money and volunteers.
§ Target Completion Date:  May 2008 and annually thereafter.

STRATEGY 4:  Plan and implement a mentorship program to students and new dietitians.
§ Responsible:  Public Relations, Secretary, UH Student Representative(s), and Immediate Past President.
§ Resources Needed:  Time, ADA DMIS list, volunteers, and money.
§ Target Completion Date:  December 2008.

STRATEGY 5:  Showcase HDA activities, opportunities and member involvement through systematic communication to HDA members.
§ Responsible:  President, PR, PPC Chair, Webmaster and other BOD members as appropriate.
§ Resources needed:  Time, HDA email list, website volunteers, and money.
§ Target Completion Date:  Ongoing.

GOAL 2:
RD licensure in Hawaii will be implemented and available for all dietitians.

STRATEGY 1:  Increase visibility of HDA through participating in and supporting key food, nutrition and health initiatives state-wide and through collaborating with key stakeholders.
§ Responsible:  President, Public Policy Committee, Lobbyist, all other BOD and HDA members.
§ Resources Needed:  Time, money, and volunteers (as needed).
§ Target Completion Date:  May 2012.

STRATEGY 2:  Monitor and identify key nutrition related legislation and initiatives in the state and provide input for at least one topic per year.
§ Responsible:  State Policy Representative, Public Policy Committee, and Hawaii ADA Delegate.
§ Resources Needed:  Lobbyist, HDA listserv, website, money, and time.
§ Target Completion Date:  January 2008 and ongoing.

STRATEGY 3:  Meet regularly with PPC and Lobbyist to maintain momentum in the movement towards licensure and increased recognition of our dietitian members in the state of Hawai`i.
§ Responsible:  Public Policy Committee, Lobbyist, all other BOD and HDA members.
§ Resources Needed:  Time, money, and volunteers (as needed).
§ Target Completion Date:  May 2012.

GOAL 3:
Use PR, media services and electronic technology to increase public awareness of the RD/DTR (HDA) and to promote public access to nutrition services and information.

STRATEGY 1:  Launch new HDA website and update member communication services according to needs.
§ Responsible:  HDA Webmaster.
§ Resources Needed:  Money, website committee and/or volunteers, and time.
§ Target Completion Date:  New website achieved November 2007.  Service updates will occur as appropriate.

STRATEGY 2:  Update worksite information and list of current members who provide services to the general public and/or other health professionals on the website.
§ Responsible:  HDA Webmaster.
§ Resources Needed:  HDA listserv, website, and ADA Find a Dietitian.
§ Target Completion Date:  May 2008.  Regularity or ongoing updates to be determined later.

STRATEGY 3:  Assess current environment and educate membership regarding reimbursement for RD services (e.g., Medicare and Medicaid MNT reimbursements).
§ Responsible:  Reimbursement Representative, Public Policy Committee, and Public Relations.
§ Resources:  HDA listserv, HDA website, ADA Governance and Advocacy (MNT).
§ Target Completion Date:  Ongoing.

STRATEGY 4:  Provide the media (print, radio, and TV) with ideas for stories that use RDs as the expert being interviewed and/or publicize HDA’s position on various nutrition-related legislation.
§ Responsible:  PR, PPC, and other HDA members.
§ Resources:  HDA website, ADA press releases, and ADA action alerts.
§ Target date:  Ongoing.