HDA Strategic Plan

Hawaii Dietetic Association Strategic Plan: 2007 through 2012

MISSION

Leading the future of dietetics practice and profession.

VISION

Hawaii Dietetic Association members are on the forefront of the food and nutrition movement in Hawaii.

VALUES

Customer Focus – operates with consideration for the needs and expectations of internal and external customers.

Integrity – acts ethically with accountability and attention to excellence.

Innovation – fosters an environment of positive change through creativity and continuous improvement.

Life-Long Learning – takes personal accountability for own competence and seeks opportunities for continued learning.

Collaboration – promotes open dialogue, cooperation, and sharing of knowledge.

Diversity – demonstrates respect and sensitivity toward an appreciation for the backgrounds, differences, and points of view of others.

GOALS, OBJECTIVES (STRATEGIES), TACTICS, AND RESPONSIBILITIES

GOAL 1:    Build an aligned, engaged, and diverse membership.

OBJECTIVE (STRATEGY) 1:    Market relevant benefits to targeted segments of current and prospective members.

TACTIC 1:    Provide at least four events for members to be involved in both social and CEU events.

Responsible: Public Relations and Council on Professional Issues (CPI) Committee
Resources Needed: Money, time, volunteers
Target Completion Date: May 2009

TACTIC 2: Increase membership voting by 10% by providing incentives for members to vote.

Responsible: BOD, Nominating Committee, HDA Webmaster
Resources Needed: HDA Listserv, Website, Money
Target Completion Date: May 2008 and annually thereafter

TACTIC 3: Increase student membership by 5% per year by providing at least two outreach activities.

Responsible: Public Relations, UH Student Representative(s), Nominating Committee, CPI Committee
Resources Needed: Money, volunteers
Target Completion Date: May 2008 and annually thereafter

TACTIC 4: Plan and implement a mentorship program to students and new dietitians.

Responsible: Public Relations, Secretary, UH Student Representative(s), Immediate Past President
Resources Needed: Time, ADA DMIS list, volunteers, money
Target Completion Date: December 2008

Developed:    10/13/07
Revised:    04/25/08

OBJECTIVE (STRATEGY) 2:   Advocate for key food, nutrition, and health initiatives

TACTIC 1:   RD licensure in Hawaii will be implemented and available for all dietitians

Responsible: President, Public Policy Committee, Lobbyist
Resources Needed: Time, Money, and Volunteers (as needed)
Target Completion Date: May 2009

TACTIC 2: Participate in the Healthy Hawaii Initiative (HHI) as a coalition member of the Hawaii Physical Activity and Nutrition (PAN) Plan (2007-2012).

Responsible: State Policy Representative, BOD
Resources Needed: Time. Other resources to be determined later
Target Completion Date: 2012

TACTIC 3: Monitor and identify key nutrition related legislation and initiatives in the state and provide input for at least one topic per year.

Responsible: State Policy Representative, Public Policy Committee, Hawaii ADA Delegate
Resources Needed: Lobbyist, HDA listserv, website, money, time
Target Completion Date: January 2008 and ongoing

Developed:    10/13/07
Revised:    04/25/08

OBJECTIVE (STRATEGY) 3:   Increase public awareness and promote use of members’ services.

o    TACTIC 1:   Launch new HDA website and update member communication services according to needs.

Responsible: HDA Webmaster
Resources Needed: Money, Website Committee and/or Volunteers, time
Target Completion Date: New website achieved November 2007. Service updates will occur as appropriate

TACTIC 2: Update worksite information and list of current members who provide services to the general public and/or other health professionals on the website.

Responsible: HDA Webmaster
Resources Needed: HDA listserv, Website, and ADA Find a Dietitian
Target Completion Date: May 2008. Regularity or ongoing updates to be determined later

TACTIC 3: Assess current environment and educate membership regarding reimbursement for RD services (e.g. Medicare and Medicaid MNT reimbursements).

Responsible: MNT Reimbursement Representative, Public Policy Committee, Public Relations
Resources: HDA listserv, HDA website, ADA Governance and Advocacy (MNT)
Target Completion Date: Ongoing

Developed: 10/13/07
Revised: 04/25/08